Privacy Policy

This Policy applies as between you, the User of this Web Site and BBR Opticians the owner and provider of this Web Site. This Policy applies to our use of any and all Data collected by us in relation to your use of the Web Site and any Services or Systems therein.

1.		Definitions and Interpretation
		In this Policy the following terms shall have the following meanings:
		“Account” means collectively the personal information, Payment Information and credentials used by Users to access Material and / or any communications System on the Web Site;
		“Content” means any text, graphics, images, audio, video, software, data compilations and any other form of information capable of being stored in a computer that appears on or forms part of this Web Site;
		“Cookie” means a small text file placed on your computer by BBR Opticians when you visit certain parts of this Web Site. This cookie is used purely to facilitate your use of the site is not used for any other purpose by BBR Opticians.
		“Data” means collectively all information that you submit to the Web Site. This includes, but is not limited to, Account details and information submitted using any of our Services or Systems;
		“Service” means collectively any online facilities, tools, services or information that BBR Opticians makes available through the Web Site either now or in the future;
		“System” means any online communications infrastructure that BBR Opticians makes available through the Web Site either now or in the future. This includes, but is not limited to, web-based email, message boards, live chat facilities and email links;
		“User” / “Users” means any third party that accesses the Web Site and is not employed by BBR Opticians and acting in the course of their employment; and
		“Web Site” means the website that you are currently using and any sub-domains of this site unless expressly excluded by their own terms and conditions.
2.		Cookie information (see clause 7 below).
3.		Controlling Access to your Data
3.1		Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following:
3.2		use of Data for direct marketing purposes; and
3.3		sharing Data with third parties.
4.		Your Right to Withhold Information
4.1		You may access certain areas of the Web Site without providing any Data at all.
5.		Accessing your own Data
5.1		You may access any Account you may hold with us at any time to view or amend the Data. You may need to modify or update your Data if your circumstances change. Additional Data as to your marketing preferences may also be stored and you may change this at any time.
5.2		You have the right to ask for a copy of your personal Data on payment of a small fee.
6.		Security
6.1		Data security is of great importance to BBR Opticians and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected online.
7.		Cookies
7.1		BBR Opticians may set a Cookie on your computer for the sole purpose of facilitating your use of the site.
7.2		A Cookie is a small file that resides on your computer’s hard drive and often contains an anonymous unique identifier and is accessible only by the web site that placed it there, not any other sites.
7.3		You may delete Cookies, however you may lose any information that enables you to access the Web Site more quickly or other services we provide on your behalf.
7.4		You can choose to enable or disable Cookies in your web browser. By default, your browser will accept Cookies, however this can be altered. For further details please consult the help menu in your browser. Disabling Cookies may prevent you from using the full range of Services available on the Web Site.
7.5		Changes to this Policy
		BBR Opticians reserves the right to change this Privacy Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Web Site and you are deemed to have accepted the terms of the Policy on your first use of the Web Site following the alterations.

Data Protection and the General Data Protection Regulations (GDPR)

How we look after and safeguard information about you

Our optical practice and their staff are members of your local healthcare team. They aim to provide you with the highest quality of healthcare. To do this they need to keep records about you, your health and the care we have provided or plan to provide to you. We know that you value your privacy and the security of personal information held about you.

Information recorded

Information recorded may include:

Basic details about you, such as address, date of birth, next of kin;
details of your spectacle or contact lens prescription;
details of glasses or contact lenses supplied to you;
other details and notes about your health and medical treatment;
records of medicines you have been prescribed by your doctor;
information relevant to your continued care from other people who care for you and know you well, such as other health professionals and relatives.

As part of providing a professional, safe and efficient service, there is certain information that we record. This includes details about your ocular health, your general health, advice given and referrals made to other health professionals. This information won’t be shared with anyone else except under the circumstances described below in ‘Sharing Information’.

Sharing Information

Our policy on storage, processing and retention of your information.

To provision and manage our services, your data is stored and processed by Optinet Software Ltd within their UK facilities that are certified to ISO27001. If we collect Direct Debits from you these payments will be processed by Eyeplan Ltd or GoCardless. Any third-party company is only permitted to process your data for the specified purposes and in accordance with our instructions.

We retain your information for as long as reasonably necessary to provide our products and services and to maintain records to satisfy tax and other legal requirements.

Anyone who receives information from us also has a legal duty to keep this information confidential, subject to recognised exceptions of the types listed above. Important Notice

Following an eye examination (or on completion of a contact lens fitting) patients will be given a copy of their prescription (specification). Copies of both the above documents can be issued for a small charge but for the safeguard of our patients the following should be noted:

The document will need to be signed by the prescribing optician. He or she may be available on the same day, but the signature may be delayed until the optician is next in the practice.

Details will not be given out over the phone, this is for both security and the elimination of transcription errors.

Under no circumstances will patient details be given out to a 3rd party unless under strict written authorization of the patient concerned.

Your Rights

You have the right to confidentiality under the GDPR, the Human Rights Act 1998 and the common law duty of confidence (the Disability Discrimination and the Race Relations Acts may also apply). We also comply with the NHS Code of Practice on Confidentiality and optical practices have a requirement under their professional Code of Ethics to keep records about you confidential, secure and accurate.

All of our staff contracts of employment contain a requirement to keep patient information confidential.

Our guiding principle is that we hold your records in strict confidence.

Your right to view your health record

You have the right to ask for a copy of all our records about you.

You will need to give adequate information in order for optical staff to identify you (for example, full name, address and date of birth).

If you think any information we hold on you is inaccurate or incorrect, please let us know.

Our general data protection policy is set out below;

All personal data will be relevant and lawfully collected

Data shall only be held and used for lawful purposes

Data held on a specific patient will not be disclosed unless under written permission from the said patient

Every effort will be made to ensure data is accurate and up to date

An individual shall be entitled:

at reasonable intervals and without undue delay or expense

to be informed by any Data User whether he holds personal data of which that individual is the subject

to have access to any such data held by a Data user; and where appropriate, to have such data corrected or erased.

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Your rights with respect to the Personal Information we hold

You are entitled to access the personal information that we hold on you; any such request should be made using our contact details below. If any data we hold is inaccurate, this will be corrected promptly on request. In certain circumstances you can request that we erase your data which we will do where this would not prevent us meeting our legal and regulatory obligations.

Updating your communication preferences

You may ask that we do not send you communications using any of the contact details we hold on our records, this may include your email, SMS, telephone and postal information. You may also request we restrict our communications to clinically necessary messages. Your personal preferences can be changed at any time by using our contact details below.

REQUEST FOR ACCESS TO DATA

Where we have already provided the information and you require a duplicate (such as a duplicate copy of your prescription) a fee of £5 is payable in advance.

A request for access to personal data must be made in writing subject to any applicable exemption. A copy of information held both on manual record and computer will be provided, we do not charge for this unless it is a duplicate of information already provided. We are required to respond to your request within 21 days.

Complaints

If you have any concerns or complaints in relation to how BBR Opticians Ltd collects and/or processes your personal data, you should contact BBR Opticians Ltd, in the first instance (bbroswestry@btconnect.com) . If you are dissatisfied with how your concern/complaint is dealt with by BBR Opticians Ltd you have the right to report your concern/complaint to the Information Commissioners Office (www.ico.org.uk)